There are 2 Main Reasons why it’s so important to know when your product sales peak.

1. You have sufficient stock levels to sell, and
2. You have enough lead time for your promotional efforts.

Let’s talk about stock levels.  You will be missing out on sales if you don’t have stock to sell – simple as that!  In today’s economic climate, alot of businesses are ordering stock under the ‘just in time’ system, meaning that they are not carrying large stock amounts on hand, but rather ordering when they need the items.  This ordering system works quite well, Provided Your Supplier Has the Stock!!  What I have found recently is that some suppliers are not carrying high stock levels either and alot of products are on backorder – Not Good for Business!  As I have said before – ‘Your Customer is Only One Click Away from Leaving Your Site – Don’t Give Them That Reason.

Knowing when your peak sales periods are will give you the time to pre-order your products and remove the risk of not having any stock on hand.

With stock in hand, you can now work towards your promotional campaign.  This is a good time to move some ‘old’ stock and promote new stock coming in.

Getting to know when your peak sales periods are will position your business to better serve your customers and build on your relationship towards repeat business.

Regards
Damien Clarke