Hello to all
Whether you like it or not you will get customers asking questions.
You might have thought that the process of having an online business goes something like this:
1. Customer orders online
2. Payment is successful
3. You email your dropshipper with the product and delivery details
4. Pay your Dropshipper
5. Pocket the profit
This is how it works in its most simplistic format, but in the real world this is not the case all the time.
About 80% of my sales do work like that and the process does run very smooth indeed. However, 20% of my sales are made with numerous phone calls and subsequent emails with customers asking questions about the product they are looking to buy. This can be time consuming and frustrating, particularly when they don’t end up buying!
Now, initially I did find this annoying, however, throughout customer questions and finding the answers comes more knowledge you are gaining about your products. You can use this information to improve the quality of your website by providing answers to these questions.
In today’s competitive ecommerce businesses, your visitor is only one click away from leaving and buying a product elsewhere. Don’t give them this reason.
Additionally, I have found that as my Page Rank has improved, so has the number of enquiries I receive. Now alot of these enquiries don’t result in any sales, as when I follow them up via email they don’t reply. We call these people ‘tyre kickers.’ Not ready to buy but just looking and doing their research. However, you never know when one of these could potentially turn into a major customer OR refer someone to you. So treat them all with the respect they deserve!
So it is inevitable that you are going to receive Customer Questions. Look forward to these as an opportunity to learn more about your products.
All success comes to those who dare to begin…
Regards
Damien Clarke