In today’s business world of lots and lots of competitors you need to find your point of difference that sets you apart from those competitors.  And guess what – it’s not always about price as so many people seem to think.  Price is just one factor that contributes to your point of difference. 

I firmly believe your point of difference should be in your Customer Service. We live in a society whereby good customer service is sometimes hard to come by – but it doesn’t have to be that way!

Customer Service should be in the culture of your business.  Whether it is just you and a couple of employees you need to instill a superb customer service culture – you can’t afford not to!

I have developed a Customer Service Standard as follows:

Care for your customer
Understand your customers’ needs
Sell yourself to your customer
Time manage your customer
Open and honest communication with your customer
Manage the interaction with your customer
Empathise with your customer
Reiterate back to the customer what you are going to do

Share your experience with your customer
Encourage your customer to contact you
Revisit past customers
Verify what your customer actually wants
Initiate the conversation with your customer
Communicate professionally with your customer
Enjoy the opportunity to help your customer

If you and your staff follow these Customer Service tips you will see a remarkable improvement in the way your customers see you and your business.

Regards
Damien Clarke