When I first started out with my online business, I had a nice Product Catalogue produced which showcased the products I was going to sell.  While the initial response was very positive, I didn’t keep producing them as it was not cost effective for me because I was continually adding products.  However, as I increase the number of Dropshippers I use, my site and branding is becoming more known and so are my enquiries by customers asking about a Product Catalogue.

An important point here is to Listen To Your Customers – so as a result I spent a number of hours putting together a Product Catalogue, nothing too fancy but a Product Catalogue nonetheless.  Feedback has been tremendous and I also experienced a spike in my sales.  Customers are able to view the Catalogue online and click on a product and link direct to that product at my website.  The biggest advantage is that customers can view the Product Catalogue very quickly and easily without having to spend the time navigating through the website looking for a particular product.

So if you are considering whether or not to produce an online Product Catalogue my suggestion is to spend the time putting one together and reap the benefits.

Regards
Damien Clarke