There are 2 Main Reasons why it’s so important to know when your product sales peak.

1. You have sufficient stock levels to sell, and
2. You have enough lead time for your promotional efforts.

Let’s talk about stock levels.  You will be missing out on sales if you don’t have stock to sell – simple as that!  In today’s economic climate, alot of businesses are ordering stock under the ‘just in time’ system, meaning that they are not carrying large stock amounts on hand, but rather ordering when they need the items.  This ordering system works quite well, Provided Your Supplier Has the Stock!!  What I have found recently is that some suppliers are not carrying high stock levels either and alot of products are on backorder – Not Good for Business!  As I have said before – ‘Your Customer is Only One Click Away from Leaving Your Site – Don’t Give Them That Reason.

Knowing when your peak sales periods are will give you the time to pre-order your products and remove the risk of not having any stock on hand.

With stock in hand, you can now work towards your promotional campaign.  This is a good time to move some ‘old’ stock and promote new stock coming in.

Getting to know when your peak sales periods are will position your business to better serve your customers and build on your relationship towards repeat business.

Regards
Damien Clarke

In today’s business world of lots and lots of competitors you need to find your point of difference that sets you apart from those competitors.  And guess what – it’s not always about price as so many people seem to think.  Price is just one factor that contributes to your point of difference. 

I firmly believe your point of difference should be in your Customer Service. We live in a society whereby good customer service is sometimes hard to come by – but it doesn’t have to be that way!

Customer Service should be in the culture of your business.  Whether it is just you and a couple of employees you need to instill a superb customer service culture – you can’t afford not to!

I have developed a Customer Service Standard as follows:

Care for your customer
Understand your customers’ needs
Sell yourself to your customer
Time manage your customer
Open and honest communication with your customer
Manage the interaction with your customer
Empathise with your customer
Reiterate back to the customer what you are going to do

Share your experience with your customer
Encourage your customer to contact you
Revisit past customers
Verify what your customer actually wants
Initiate the conversation with your customer
Communicate professionally with your customer
Enjoy the opportunity to help your customer

If you and your staff follow these Customer Service tips you will see a remarkable improvement in the way your customers see you and your business.

Regards
Damien Clarke